Eurovision winner Netta lands a global distribution deal with S-Curved Records/BMG.

After winning the Eurovision Song Contest, an Israeli singer Netta lands a global distribution deal with a New York-based music label S-Curved Records/BMG.


The Eurovision hit “Toy” has already reached a wide global audience. The feminist anthem, and our favorite summer beat, has gained audience around the world reaching over 60 million views on YouTube and hitting No. 1 on Spotify's Viral 50 chart around the globe, including the US, UK, and Australia.

The deal with S-Curved Records marks yet another milestone in Netta’s career. S-Curve is home for artists such as Andy Grammer, Leslie Odom Jr., Rachel Crow, and We The Kings. In 2015, the record label was acquired by BMG, which has formerly represented Janet Jackson, Jason Aldean, Blink-182, and Fergie, making it part of a large artists roster filled with global hits and unimaginable fanbase.

While the United State does not participate at the Eurovision Song Contest, every year more viewers tune in to be entertained by this entertainment mega-celebration. Since 2016, the TV show has been brought to the US audience by Logo TV, further expanding the already staggering global viewership. In 2015 the global audience of Eurovision surpassed 200 million, reaching to as high as 220 million people in 2016.

Valev Laube

235 East 62nd Street, New York, NY, 10065, United States

Valev Laube is an Estonian-born brand manager, artist, and designer currently based in New York.

He is an alumnus of the University of Rochester (Rochester, NY) and the United World College of the Adriatic (Duino, Italy). 
His works have been exhibited both in the United States and Canada, and his performed world-wide.

His most recent projects include a web presence and design project for a world-wide brand consultancy Marquee Brand Builder, branding for a promotional goods design and production company Sacatelle, and many other design work for companies such Kenneth Cole, Steve Madden, Coffee Bean & Tea Leaf, and many others. His most recent independent projects include organizing a multidisciplinary concert "Tonality of Culture" (National Gallery of Art, Washington, D.C.), creating a music video for an Estonian-Finnish indie-pop band Popidiot, branding and curating works for The Foundation for Estonian Arts and Letters (New York, NY).

In 2016 and 2017 he was the creative director of the Estonian Cultural Days in New York, and collaborated as a video artist on a performance-art show "Reflection Spectrum" at Anita's Way (New York, NY).