After winning the Eurovision Song Contest, an Israeli singer Netta lands a global distribution deal with a New York-based music label S-Curved Records/BMG.
The Eurovision hit “Toy” has already reached a wide global audience. The feminist anthem, and our favorite summer beat, has gained audience around the world reaching over 60 million views on YouTube and hitting No. 1 on Spotify's Viral 50 chart around the globe, including the US, UK, and Australia.
The deal with S-Curved Records marks yet another milestone in Netta’s career. S-Curve is home for artists such as Andy Grammer, Leslie Odom Jr., Rachel Crow, and We The Kings. In 2015, the record label was acquired by BMG, which has formerly represented Janet Jackson, Jason Aldean, Blink-182, and Fergie, making it part of a large artists roster filled with global hits and unimaginable fanbase.
While the United State does not participate at the Eurovision Song Contest, every year more viewers tune in to be entertained by this entertainment mega-celebration. Since 2016, the TV show has been brought to the US audience by Logo TV, further expanding the already staggering global viewership. In 2015 the global audience of Eurovision surpassed 200 million, reaching to as high as 220 million people in 2016.